Confidential Commercial Project - WINNER, BEST PRESENTATION
"The group did great research into the issues in Sub Saharan Africa and provided amazing insights into the real on the ground challenges that effect transportation. The group provided many innovative solutions to the various problems that had been identified. In the final stages the group developed detailed solutions to these problems to meet the key need areas identified. The presentation materials that are produced provide a compelling story of the identified need and the solution that they have developed as a group.
These final materials are used within Ford to communicate the insights and solutions developed. They provide a very rich input into the Ford development system and often identify needs and solutions that would not naturally be identified with our traditional methods. This is why the projects are very valuable to our development process. “